Great thoughts on Website design
There are about 1,001 different opinions on how to design and build a website. In my opinion, which I assume the world is waiting for, there are three elements to worry about, and most people start off...
View ArticlePick your targets
Publishing articles is an excellent way to establish expertise in your field. Everyone knows that and in this case it’s one of the things that everyone knows that also happens to be correct. However,...
View ArticleThe Growth of Video Content Marketing
As part of an ongoing project with the American Marketing Association called AMA TV I recently recorded a presentation on the growth of video-based content marketing. Video isn’t new, but it’s really...
View ArticleContent Marketing? Where are my Leads!
We marketers talk a good game sometimes. We love to pontificate about branding and engagement, category eminence and thought leadership. However, we are often ultimately judged by our effectiveness in...
View ArticleA Content Marketing Technique to Defeat the Blank Page
Blank pages are scary things, aren’t they? It’s easy to develop a content marketing program. It’s easy to commit to writing in a blog a few times a week, or to develop a monthly newsletter. But then...
View ArticleMake progress, or achieve perfection
Many years ago I learned a valuable lesson from the newspaper world: Half assed beats not done. I know, that’s borderline blasphemy. We’re a professional services firm! Everything that goes out the...
View ArticleContent-based Lead Generation Video
As part of an ongoing project with the American Marketing Association called AMA TV I recently gave a presentation on content-based lead generation. Online video is a rapidly growing marketing tool –...
View ArticleSlow and Steady Wins the Race
I recently had a meeting with an organization to talk about some lead generation programs – not just content marketing, but a combination of content, online community building, search engine marketing...
View ArticleSocial Media is not for the kids
My LinkedIn alert this morning had an article from Inc Magazine that was exactly right: Don’t Let a 23-year-old Run Your Social Media I see that mistake made over and over – either marketers ignore...
View ArticleVideo For Lead Generation And Landing Pages
As part of an ongoing project with the American Marketing Association called AMA TV I recently recorded a presentation on the effective deployment of online video to your website and contact form...
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